浅析新媒体营销下餐饮业现状及营销策略（4页）

ComputerSystemNetworkingandTelecommunications 计算机系统网络和电信，2019,1(2) ISSN:2661-3719(Print);2661-3727(Online) ThePresentSituationandMarketingStrategyoftheCateringIndustryundertheNewMedia Marketing TengfeiLI ZhengdeBAO ChenxiLI schoolofcomputerandSoftware,JinchengCollege,SichuanUniversity,Chengdu,Sichuan611731 Abstract With the development of the social economy and the progress of science and technology, we have entered the information age of the network. The new media, as an information medium derived from traditional media, has unknowingly penetrated into our lives. With the rapid development of the new media, the marketing mode based on the new media platform has continuously influenced people's consumption behavior and consumption concept. As a traditional enterprise, the catering industry should also take the appropriate new media marketing strategy to meet the changing demand of the consumers in the new era. This article will take advantage of the new media marketing expertise in the network marketing, discuss the development of the catering enterprises and the new catering enterprises The media marketing conditions are analyzed, and the marketing strategy of the catering industry is summarized and innovative. Key Words Catering Industry, Marketing New Media, Strategy of Marketing DOI:10.18686/jsjxt.v1i2.666 浅析新媒体营销下餐饮业现状及营销策略 李腾飞 鲍正德 李晨曦 四川大学锦城学院 计算机与软件学院，四川成都，611731 摘 要 随着社会经济的发展和科学技术的进步，我们已经进入了网络信息时代。新媒体作为一种从传统媒体衍生而 来的信息媒体，已经不知不觉地渗透到我们的生活中。随着新媒